How Quibi's Content Will Live On

Quibi is dead; long live Quibi.

Roku has just confirmed that it's bringing the content of the formerly mobile-only streaming service Quibi to its users, as reported by Deadline. Before folding in October 2020, Quibi was known for its ten-minute-long episode format and the immense amounts of star power behind its content.

According to Deadline, the deal will see a majority of Quibi's content available for free on the Roku Channel sometime in 2021. The co-founder of the now-defunct streaming service, Jeffrey Katzenberg, said of the deal, "We are thrilled that these stories, from the surreal to the sublime, have found a new home on the Roku Channel."

Meanwhile, Deadline reports that Rob Holmes, the VP of Programming at Roku, doesn't think there will be any trouble adapting the unique approach of Quibi to TV viewing. He said, "I think their premise was, you have ten minutes, you would watch it. Our view is, this is TV, someone's going to spend half an hour or an hour or two hours watching it because it's just that compelling." 

Holmes went further in his praise of the programming that was developed for Quibi, saying, "You don't usually see content like this for free in streaming."

While Quibi's downfall less than a year after its launch certainly grabbed headlines, the streaming service did roll out an incredible amount of content during its short life. Some of it may be better left in the app graveyard, but there are a few Quibi series that Roku Channel subscribers will want to make sure to check out.