Who Is The Star In TurboTax's Super Bowl 2022 Commercial?
Super Bowl Sunday is right around the corner, and even as the game itself is lining up to be an epic title bout between a pair of relative underdogs, some of the world's biggest brands will also duke it out for the title of "Best Super Bowl Ad." After all, for a large portion of the population, the epic, often pricey ads aired during commercial breaks in the big game are as entertaining as the game itself. Heck, you might even have a friend or two who tunes into the Super Bowl purely to see which actors, pop stars, and celebrity personalities are schilling for what brand.
Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience. So much so that ahead of game day, many companies are already fronting some of their famous spokespersons in teaser spots for their game day ads. That includes TurboTax, who are shelling out some serious bucks to air their own Super Bowl spot, which happens to boast an appearance from an Emmy-winning actor currently earning rave reviews as the star of a hit Apple TV+ comedy.
That's Ted Lasso funnyman Jason Sudeikis in TurboTax's Super Bowl ad
TurboTax's full Super Bowl commercial can be viewed ahead of the big game on iSpot, and you no doubt surmised that "Ted Lasso" star Jason Sudeikis is the famed funnyman in question.
As for the ad itself, it cheekily posits the new TurboTax Live function as a sort of match-making feature that pairs clients with their one and only in the accounting realm. It does so by depicting several users whose accounting needs require distinctly different areas of expertise. Along the way, the ad cycles through different accountants as users transform their appearances by removing special effects make-up, including a full body, zip-up human suit. It's Sudeikis who steps out of that suit, and goes on to list a slew of work complications that make his accounting needs more unique than most.
It's a fun ad, for sure, but the question now becomes whether Sudeikis' familiar mug will be enough for TurboTax to claim "Best Super Bowl Ad" honors this year? It's obviously too early to say. But given how much fans love Sudeikis as "Ted Lasso," and from numerous other roles including "Horrible Bosses," "Colossal," "30 Rock," and a lengthy stint on "Saturday Night Live," the TurboTax ad will surely be in the conversation.