Folk Horror Is The Genre We Need Right Now, And Here's Where To Start Watching

In "We Don't Go Back: A Watcher's Guide to Folk Horror," author Howard David Ingham explains his title — and the bit of dialogue that inspired it — as follows: "An exchange in which reason faced off against the old ways, pagan superstitions, old beliefs. We investigate. We divine the rules, discard the old, and make new rules. But we don't go back" (Ingham, 2018, p.7).  

Except — and this is partially Ingham's point — we actually do "go back" all the time, in ways that range from the nostalgic and innocuous (e.g., fashion trends, the nouveau witch, Twitter spiritualism) to the horrifying and regressive (e.g., the rise in neo-Nazism, hate speech and legislation, and white supremacy). The push-and-pull between tradition and progress, superstition or religion and science, status quo and transition, is, Ingham suggests, the driving force behind the recently defined (though centuries old) sub-genre of folk horror. And just as the political tumult, anxieties, fears, sorrows, and frustrations of the 1960s and 1970s birthed a genre-defining cinematic interest in folk horror, our contemporary ambivalence toward technology — and our increased awareness of the pervasive inhumanity of humanity — has reignited a necessary interest in these stories. 

But it isn't just the genre's ability to comment on our pull toward the ghosts of our past (both literal and metaphoric) that makes it worthy of our attention. In addition, by being reflective and revealing, folk horror carves out a much-needed space for up-and-coming artists and cinematic innovation, and allows us to connect across cultures, generations, and identities.   

A first time director with meagre financing — like George A. Romero was, when he changed cinema forever with "Night of the Living Dead" — would never be given the keys to, say, a Marvel movie. Unfortunately, in 2022, they're all Marvel movies (even the ones that aren't, like whatever the heck "Morbius" was), and as both Jodie Foster and Roland Emmerich have famously noted (per Den of Geek), it's becoming harder and harder for fresh writers and directors to see their original stories realized on the silver screen. Thus, it's up to horror to serve as a safe space — perhaps the last safe space outside of documentary — in which fledgling artists might actually flourish. Folk horror, with its reliance on landscape and tension as opposed to fantastic beasts and bombastic visuals, is uniquely qualified to provide a space even more expansive and varied than other modes of horror. 

The budget-draining CGI, special effects, multiple sets, and big name-cluttered ensemble casts required to create big, episodic, formulaic franchise films have no place whatsoever in a narrative driven entirely by atmosphere and dread. It was folk horror that gave us ground-breaking directors like Bill Gunn (in the 1970s, with "Ganja & Hess") and Kasi Lemmons (in the 1990s, with "Eve's Bayou"), folk horror that gave us our first widely-viewed found footage horror film ("The Blair Witch Project"), folk horror that introduced us, more recently, to the likes of Debra Granik, Robert Eggers, Ari Aster, Jennifer Kent, Alice Lowe, Ben Wheatley, Chad Crawford Kinkle, Lukas Feigelfeld, Karyn Kusama, and so, so many more horror directors too numerous to name, and it will be folk horror that saves us not only from our comic book-induced coma, but ultimately (if ironically) from ourselves. 

In Pavol Prokop's examination of Universal Human Fears (University of Trnava), he explores the ancient threats our brains remain hung-up on, including strangers and the fear of leaving the safety of home. If we view these anxieties through the lens of folk horror, the relevance and shared experience of these amygdala-driven fears becomes more apparent. 

Folk horror frequently deals with a stranger in a strange place, a character becoming strange to themselves via transformation (as in Erik Blomberg's "The White Reindeer," or the cross-cultural vampire narrative), or a character being violently torn from their home and existence through death (see, again, the Yokai). 

However, the genre explores our fear of "leaving home" in ways that are less straightforward as well, and ultimately more revealing. If we imagine "home" and "safety" as less of a place and more a mode of being — including the belief systems attached to that mode of being — the compulsion to seek safety in those outdated beliefs, the nostalgia for an era that never actually existed, or the fear of anyone whose lived experience differs from our own, all reveal themselves to be, to varying extents, a horrifying, animalistic "flight" response. If we're able to recognize that response not only in ourselves, but in others, we might finally begin to see the many ways in which, far from keeping us safe, it poses a universal threat to our species. 

So, when it comes to diving into this genre's best films, where do we begin? 

"The Wicker Man," for instance, is dripping with the era's liberally-aligned, back-to-the-land, new age spiritualist movement (all of which were in response, as they are today, to an increasing mistrust of the establishment, per The Atlantic), but at the same time, the film (and particularly its ending) depicts this return to "the old ways" with some ambivalence. On the one hand, the film's conservative Christian cop protagonist (who gets sacrificed) is wholly unlikeable, and blind to the ways in which the dogma of his religion is just as folkloric as the villagers' pagan beliefs. On the other, the village's leader implies he knows a human sacrifice won't bring the crops back: He's simply doing it to appease the people, and in a sense, contribute to his own ethos. In the end, he's just like any other scheming politician, while his seemingly enlightened followers have allowed their own dogma to justify murder. 

It's an "and yet ..." ending that speaks with still-blinding relevance to a contemporary society both connected and informed — and torn apart and misinformed — by a technology upon which we're increasingly dependent. And just as gothic horror laid bare the Victorian era's xenophobia, fear of female power, and anxieties about the Industrial Revolution, folk horror exposes, in ways both varied and versatile, our so-called modern society's eternally fraught relationship to progress, lack of cross-cultural or cross-experiential empathy, and cyclical and reactionary resistance to change. For this reason, it's not entirely necessary to embrace the genre from any one particular starting point versus another.