On "New Kid on the Block," a 1992 episode of The Simpsons written by Conan O'Brien, Homer sees a TV commercial for an all-you-can-eat seafood restaurant called the Frying Dutchman. (It's the first appearance of the Sea Captain.) Homer goes and proceeds to eat until closing, and is then kicked out…while still hungry. He then sues the restaurant for false advertising, and Homer and the Sea Captain come to an agreement: He can shove gobs and gobs of fried fish down his craw if he does it in The Frying Dutchman's window under a sign labeling him "Bottomless Pete: Nature's Cruelest Mistake," so as to draw more customers.
In 2012, Bill Wisth went to a Mequon, Wisconsin, restaurant called Chuck's Place for its weekly Friday night fish fry buffet. After a few trips, he wanted more, but the restaurant claimed they'd run out. Wisth refused to pay and planned on picketing Chuck's Place, telling reporters, "if the people who run the restaurant put up signs that say all you can eat, but then selectively not want to fill that promise, that's false advertising." The owner of Chuck's Place claimed Wisth had eaten more than 20 pieces of fish…and was violating the buffet's "no sharing" policy.