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What Is The Song In The Valentino Beauty 'Voce Viva' Commercial?

Music can make or break a commercial. Not all ads feature a memorable jingle, of course, but when a company does bring in a famous artist, and has them create an exclusive version of one of their latest hits, it's almost guaranteed that the commercial will go viral. 

This is for a few reasons: for one, people already like the song. Two, there's the simple fact that you likely won't be able to hear this new version of the song anywhere else. Thus, if you happen to like the one in the commercial more than the original — well, you're going to have to watch this commercial a few times, whether you like the product or not. All in all, this is a brilliant marketing tactic, that is sure to bring in viewers by the millions.

That's exactly what Valentino Beauty did for their newest "Voce Viva​" commercial. Not only did the fragrance company obtain a rare exclusive from one of the biggest names in the industry, but they got the star to be a part of it as well, essentially turning this commercial into a music video.

So, with that in mind, what is the song in the Valentino Beauty "Voce Viva​" commercial?

Lady Gaga shows her voice and her strength

As soon as you watch the commercial, you can probably guess who the song is by — and that's the award-winning Lady Gaga, one of the most multifaceted artists and performers of this era. This is not the first time that Lady Gaga's music has appeared in a commercial, either, as she just recently collaborated with Dom Pérignon for an ad featuring one of her tracks, as well. 

As for the song itself, it is titled "Sine from Above." 

Now, the original version of the song also has Elton John in it, but the exclusive version in the "Voce Viva​" commercials features other singers, creating a more gentle version of the song than fans are used to. Not only do the vocals change, but the instrumentals also take on a different angle for this version — compared to the original, it uses more piano instead of pop. The stripped-down version fits well with the pop singer, as she moves throughout the commercial with several other models.

The original version of the song, with Elton John, was released last year as part of Lady Gaga's sixth studio album, Chromatica. A number of music critics, such as Nick Smith of MusicOMH, claimed this song to be a standout from the rest of the album. This is the first time it has been featured in a commercial, though, and it fits perfectly. The piano intro creates a sense of curiosity that slowly shifts into excitement, enhanced by the various models. And though the song has only been out in the world for less than a year, this new version has turned the commercial itself into an instant classic, well worth re-watching a few times — or more.