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What Is The Song In The Ford Finish Strong Commercial?

America is approaching the one-year anniversary of the country's first confirmed case of COVID-19, and the pandemic is as devastating as ever, with the nation averaging well over 200,000 new cases and thousands of deaths per day. But there's a light at the end of the tunnel, thanks to the vaccines that are being distributed across the country. While there's still some rough road ahead, there could be hope for the end of the pandemic.

Ford, the iconic American motor vehicle manufacturer, is encouraging people to stay strong and hold on until the crisis is over with a new commercial titled "Finish Strong," which was produced by the advertising group GTB, Ford's primary creative agency.

The 30-second ad features footage of medical professionals suiting up behind face shields to care for the sick, a barber cutting a customer's hair with both of them in masks, and a father bringing home toilet paper for his family while the unmistakable voice of Bryan Cranston narrates. "Let's hold the line," Cranston says. "Protect it. Fight for it. Sacrifice for it. Let's look out for each other."

As Cranston promises that "we are so close," the footage switches to images of life before the pandemic, including a music festival, a wedding in a church, and people hugging. "Touching, loving, living. Let's finish strong."

All the while, a soulful R&B-inflected pop song plays in the background, giving the commercial an uplifting and inspiring feel. If you're wondering what that track is, we've got the answer.

The song in the Ford Finish Strong commercial is 'Hold On' by Nano

The uplift is provided by Swedish singer Nano, and it's his 2017 single "Hold On."

The lyrics for "Hold On" are about perseverance in the face of adversity. "I close my eyes and pray for a break," Nano sings at the start of the song. "I can see everything going my way. I take a deep breath as I hear my kids play. And I know I got to be brave."

"You gotta have the patience and believe you're gonna make it -– Gotta hold on," Nano sings in the pre-chorus. "I know you're crying on the inside but you fake it 'til you make it –- Gotta hold on."

It's a moving message for anyone, but Nano sings it from personal experience, having had legal issues that sent him to jail as a young man, which kept him away from his budding family. He turned his life around and focused on his music, and eventually made his way to the Melodifestivalen 2017, Sweden's qualifying event for the famous Eurovision Song Contest, the pop music extravaganza lovingly spoofed in the Netflix movie of the same name. "Hold On" came in second, and went on to peak at number 4 on the Sverigetopplistan, the Swedish record chart.

"Hold On" is the perfect song to carry the message of perseverance and faith that we'll get through this, which is something we all need to hear right now.