The Untold Truth Of Toonami

How many action cartoon blocks can say they've been around a quarter of a century? On March 16, 2022, the televised revolution known as Toonami officially crossed the 25-year mark, an accomplishment made all the more impressive by the fact that 14 years earlier, the block nearly ended for good.

With its CGI hosts, custom cartoon introductions and heavy use of electronic, hip hop, and rave dance music for its promos and interstitials, Toonami is truly one of a kind. Though rightfully heralded for rocketing anime to the mainstream in the United States, the block is also renowned for its personal nature, with Moltar, TOM, SARA, and friends creating a rapport with viewers by offering their takes on life (not to mention the latest video games).

Toonami's longevity has earned it fans of all ages, including those who've watched from the original Cartoon Network days all the way to the Adult Swim era. Yet even among the "Toonami Faithful" (as the block's hosts often calls its viewers), there may be a few facts hidden in SARA's secret files or within the walls of Ghost Planet Industries that you're not aware of. Suit up, boot up a DOK, or hitch a ride on Clyde 49 for this Total Immersion Event: the untold truth of Toonami.

Despite being part of the block since its inception, anime wasn't strongly associated with Toonami in the beginning. The first two anime series to grace Toonami's line-up, "Voltron" and "Robotech," are both mash-ups of multiple animated shows from Japan, rather than a translation of a single series. But all that changed when "Sailor Moon" joined the block.

Already a hit in multiple parts of the world, including Japan, the adventures of the Sailor Guardians rapidly catapulted to the top of Toonami charts. Years later, "Mobile Suit Gundam Wing" would overtake "Sailor Moon's" ratings, with its original video animation (OVA) "Endless Waltz" bringing in more viewers than not just nearly any Toonami series to date, but almost any show or film that had been on Cartoon Network up until that point.

Yet one show that had debuted on Toonami between "Sailor Moon" and the "Gundam Wing" series kept "Endless Waltz" squarely at number two: "Dragon Ball Z." Akins decided to bring "DBZ" to Toonami because, like other Atlanta television viewers, he had fond memories of waking up early to watch it during his childhood. While "Gundam Wing" proved a strong competitor, even its famed OVA couldn't match the numbers of "DBZ's" highest rated episodes, especially as "DBZ" continued blasting past both Toonami and Cartoon Network records during its run. From there, Toonami's viewership kept growing as more action anime joined its line-up, and the rest, as they say, is history.

It's likely hard for any Toonami fan to imagine the block without TOM, SARA, and Moltar at the helm. However, everyone's favorite lava man almost wasn't the one who got the ball rolling. Toonami "was originally going to have an AI and teenage girl as its hosts," but in the end, Moltar took the reigns for purely financial reasons. In a 2017 interview, Akins explained that Moltar, being a pre-existing Hanna-Barbera character and therefore owned by Cartoon Network, was free for them to use. Familiarity was also a major factor — DeMarco, who attributes Moltar's inclusion to Mike Lazzo, says "He thought that if we had a recognizable host, it would make things easier for the viewer."

That's not to say that the earlier ideas for Toonami host were never used, however. The AI idea, for instance, seems to have survived in the form of SARA, longtime co-host and companion to the block's various iterations of TOM. Similarly, Cartoon Network used a teen girl CGI host named Erin for Miguzi, Toonami's 2004 successor, when TOM and SARA permanently relocated to Saturday evenings.

The original TOM, alternately TOM 1 or T.O.M. (short for Toonami Operations Module) is equal parts familiar and a departure from the host who'd come before him. Where Moltar is a being of molten lava in a black and red containment suit who works in the control room in an alien TV studio, TOM 1 is a blue and silver robot with a glowing belly and knuckles who lives in a spaceship. There are visual similarities, however, particularly in that both character designs feature helmets with visors, though TOM's is rounder and, of course, is actually his head, not just a helmet.

TOM 1's unique look stems from a number of places. As Gill Austin explains in "Toonami – 20 Years Retrospective, "The first TOM came about because Sean [Akins] had a kid robot sticker in his office that he was kind of obsessed with and he really liked the look of that." Furthermore, the official Toonami Tumblr explains that a major influence on TOM's appearance was one of the underworld cartoon scene's biggest pioneers (and the artist who gave the world the famous character Cheech Wizard), Vaughn Bodē. As for why TOM and Moltar have a "visor face," as Akins puts it in an Adult Swim interview, the Toonami co-creator explains that having characters without visible facial expressions "is the cheapest way to do animation," which was an especially important consideration in the block's early years.

Much like Moltar before them, TOM and SARA have always been more than just cool-looking hosts. They're also characters with personalities and backstories who've gone on several adventures together, primarily during what are called Total Immersion Events (TIEs): brief, multi-part storylines that often contain major alterations to the Toonami status quo, e.g. TOM or SARA acquiring a new body or base (although some TIEs, such as "IGPX," are original series unrelated to the Toonami characters). In short, the two could easily anchor their own show. Steve Blum himself, who's voiced every TOM since TOM 2, has openly expressed interest, telling Toonami Faithful that he'd love to see the characters in an animated series. "I think there's enough material, there's enough history there to really pull that off," Blum says.

That wish has come one step closer to reality thanks to Toonami's latest TIEs, "Cosmo Samurai" and "Cosmo Samurai II," essentially two anime movies/insterstitials starring TOM 3 and SARA v4 set outside normal Toonami continuity (as those versions of the characters have never met). However, according to Jason DeMarco, an actual ongoing series starring the block's characters nearly did come to pass, and more than one series bible exists. As to why it hasn't happened? As DeMarco succinctly puts it, "Very hard to make a show starring a dude with no face." He's also noted that a CGI series starring the Toonami characters would be particularly expensive. 

When you're a voice actor, dressing up as your character isn't usually a requirement. In some cases, neither is being in the same room. Yet never let it be said that Blum and co-star Dana Swanson aren't committed to their roles, as the two have gone to multiple San Diego Comic-Cons dressed as their Toonami characters, and clearly have had a lot of fun doing it. While Blum has primarily stuck to dressing up as TOM 5 (save for a hilarious exception where he put a cardboard box on his head and wrote "TOM 6" on it), Swanson has cosplayed as SARA v3 and SARA v4, rather cleverly getting around the fact that v3 is a head on a computer screen.

It's a great instance of seeing voice actors literally embody their characters, and it's likely a huge treat for con attendees and Toonami fans alike. Who knows? Maybe Blum and Swanson's cosplay appearances can become a backdoor pilot for a live-action Toonami series!

While Steve Blum has an extensive voice acting career, his role as series lead Spike Spiegel on "Cowboy Bebop" will always be one of his signature performances — so much so, in fact, that it's what got him the job as Toonami's longest-running host in lieu of another major name in the acting world. "Freddie Prinze Jr. was someone Sean Akins was interested in for TOM 2," DeMarco explains to Looper. "He proved too expensive at the time. I was the one who suggested Steve Blum based on his role as Spike in Bebop."

Prinze Jr., of course, has had a number of voiceover roles over the years and performed in a few Cartoon Network and Adult Swim productions (including a memorable singing duet with Moltar's fellow Space Ghost villain, Brak). While he wasn't the voice of Toonami in the 2000s, he can be heard in Toonami's April Fools 2012 review for "Mass Effect 3" in his role as Lt. James Vega, albeit very briefly. Perhaps TOM and SARA could one day use technology swiped from the Forge to build themselves a robot voiced by Prinze they can team up with, should the stars in the Toonami universe align?

Since the beginning, Toonami has asked viewers not only to watch the block, but to become part of it. Akins, DeMarco and even TOM himself have communicated with fan sites for years, from stalwarts like The X Bridge to newer presences like Toonami Faithful and Toonami Squad. DeMarco even passed along Toonami's second album, the Black Hole Megamix, to Toonami Digital Arsenal in 2003 so fans could download it for free. Similarly, Toonami's creators usually don't mind fans uploading their promos online, as prominent Toonami archivist Junior tells Looper, and they've even sent Junior content, including several TV spots when Toonami turned 20 in 2017.

Toonami also gives fans the chance to give back to the block they love. The first TIE, "The Intruder," allowed viewers to pick the Absolution's replacement engine, while the second, "Lockdown," made a tie-in online game in which players could pilot the DOKs (armed versions of TOM and Moltar's helper robots, the Clydes), a major part of the story. Furthermore, Toonami regularly showcases fan art and even fan remasters of its old promos, such as those on Toonami Remastered. The biggest example of all, however, is likely the overwhelming response Adult Swim received when it asked viewers to use the hashtag #BringBackToonami if they wanted the block to return beyond its surprise April 1 comeback in 2012. That level of fan interaction didn't just bring Toonami back — it's what keeps Toonami going to this day.