Who Is The Star In The Yves Saint Laurent Libre Commercial?

Perfume commercials are weird, man. You have to convey a smell through a medium that, famously, doesn't involve that scent. Parfumiers use many tricks to convey the vibes of their various scents, usually depicting the type of person they think would wear that perfume. Celeb endorsements of perfume have become a big business. Keira Knightley works with Chanel, while Natalie Portman and Charlize Theron are spokeswomen for two different Dior perfumes. Some celebrities cut out the middleman and simply sell their own fragrance. The first big celebrity perfume was Elizabeth Taylor's Passion, according to the Guardian. Other celeb parfumiers include Britney Spears, J.Lo, and Paris Hilton.

According to The Perfume Society, Yves Saint Laurent created his first perfume for his eponymous fashion house in 1964. One of the fashion house's most famous perfumes, Opium, was somewhat controversial upon release because of its allusion to drug use. Maybe not the best look at the beginning of the heroin epidemic, but the fragrance was a hit with women. One of the latest fragrances from the house is Libre.