TV-MOVIES

Why Michael
Bay's Ambulance
Bombed At The
Box Office

By CHRIS PEREZ
Michael Bay's latest movie, "Ambulance," dropped in theaters April 8th and suffered a full-on stroke at the box office. According to Variety, the action-packed heist thriller raked in an embarrassing $8.7 million domestically, despite being shown in more than 3,400 theaters across North America.
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Film analysts believe the "Netflix-ification" of action movies in recent years has caused people to basically ignore blockbusters like "Ambulance" when they hit theaters. While some experts believe the success of "Sonic the Hedgehog 2" as a major factor, most believe that ever-growing action movie libraries on streaming apps played the biggest role.
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"Big-budget action movies were once the bastion of the big screen," explained Paul Dergarabedian, a senior media analyst with Comscore. "Only the movie theater [could] render these expensive films profitable."
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"Today's audiences want something special every time," said David A. Gross, head of the movie consulting firm Franchise Entertainment Research. "The bar is set higher now."
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