TV - Movies
The Coca Cola
Sign That Fetched
An Eye-Popping
Price On
American Pickers
By JOE CAPRARO
Mike Wolfe is keenly interested in old signs, and in Season 23, Episode 4, "The King of Signs," he meets his match in a Southern California jukebox repairman named Juan. Mike and Robbie visit Juan's home, and once behind his driveway gate, they are greeted by a treasure trove of signs stacked against fences and in makeshift storage buildings.
Mike spots the vintage 1935 Coca-Cola sign leaning against a wall in remarkable condition, with just a couple of small chips and no bent corners or noticeable dents. Mike notes the rarity of the green and gold "Fountain Lunch" banner at the top of the sign which, like the red and white logo and slogan below, has barely faded in almost 100 years.
Juan, who wears a vintage shirt advertising the soda throughout the episode, admits that it is the first Coca-Cola sign he has been able to part with and offers a price of $2,800. The Wolfe brothers, who showed nothing but respect for their fellow veteran picker throughout the episode, quickly agree and take the sign off his hands.