TV - Movies
The Avatar: The
Way Of Water
Trailer Had
Stunning Numbers
In Its First Day
By COREY HOFFMEYER
It's been a long wait for the second installment in James Cameron's "Avatar" series, "Avatar: The Way of Water," but luckily the wait is almost over, as the film is scheduled to be released on December 16, 2022. As far as marketing goes, trailers are a great way to gauge audience interest in a forthcoming project and the recent numbers on the new trailer are very encouraging, to say the least.
Disney and 20th Century revealed that the very first trailer for "Avatar: The Way of Water" put up some truly stunning numbers on its first day, pulling in over 148 million views. Those numbers eclipse even the most recent "Star Wars" film trailers, including that of "Star Wars: The Rise of Skywalker."
When compared to other trailers that were released in a similar way, only "F9: The Fast Saga" beats it, with 202 million views in its first 24 hours. Now whether or not "Avatar: The Way of Water" can match the box office success of the first film remains to be seen, but these early trailer numbers are definitely promising.