Spectre ended up being a disappointment for a multitude of reasons, and its failure to live up to the promise of its spectacular first teaser ranks high on the list. This clip is a haunting, riveting piece of storytelling, revealing not the plot of the film but the villain James Bond would be facing: his infamous arch-nemesis from the Sean Connery films, Spectre leader Ernst Stavro Blofeld.
Framed around a conversation between Bond and the enigmatic recurring villain Mr. White, we see White visibly frightened for the first time. His usual demeanor of know-it-all ease has vanished; whatever threat is on the horizon has him spooked. It comes to a head with Bond showing him a ring sporting Spectre's symbol, to which White responds, "You're a kite dancing in a hurricane, Mr. Bond." It's an incredible line and an incredible moment. And then the trailer wisely cuts right to that threat: Spectre itself, with Blofeld's silhouette seated at the head of its table.
With the way it flaunts the return of a classic villain, its slow and methodical composition, and a killer final shot, the trailer promised something truly special. It's unfortunate that the final product didn't live up to expectations, but even knowing how it turned out, this clip is still a wonder to behold.