While Hivju usually plays dark, violent roles, he can certainly be silly when it's called for—like when he started playing the eccentric, wild-eyed Wyndham Rewards Wyzard in the hotel chain's string of commercials. Obviously a fun role for Hivju, the commercials are also entertaining for Game of Thrones fans used to seeing him as a violent Wildling—and his enthusiasm in the spots really sold the campaign.
As Game of Thrones fans may already be aware, Hivju isn't the first veteran of the show to take a commercial gig. Kit Harrington, who plays Jon Snow, has also filmed his share of ads, appearing in campaigns for Jimmy Choo and Infiniti, among other brands. Despite their differences, it seems the Wildling and Night Watch commanders have one thing in common: a love for advertising campaigns.