What Is The Song In The Gatorade 'Greatness Starts With G' Commercial?
For decades, athletes have reached for one beverage to quench their thirst after an intense workout. When water just doesn't cut it, you need a refreshing Gatorade to help replenish all of those essential nutrients and electrolytes.
Gatorade has always been for athletes, and the company's marketing has dove head-first into that demographic time and time again. That's precisely why the latest commercial for the drink — "Greatness Starts With G" — features several of the top competitors of the modern age working out and enjoying a quick beverage break. You'll find numerous professional athletes in the minute-long clip, including Jayson Tatum of the Boston Celtics and D.K. Metcalf of the Seattle Seahawks.
They may work out separately, but they come together to deliver one unified message: Drink Gatorade. The stars are also accompanied by a fast-paced track that you'll definitely want to add to your workout playlist the next time you go for a jog. The song in question is "Future Power Sources" by Marlowe.
Marlowe is a rap collaboration you don't want to sleep on
Marlowe consists of rapper Solemn Brigham and producer L'Orange. With the former's ultra-fast rhyming style and the latter's sick beats, it's a match made in heaven, and the two have put out one fantastic track after the next since the partnership began in 2018 (via FMLY). It started with the self-titled debut album, "Marlowe," which became a BBC Radio album of the year. They followed that record up with 2020's "Marlowe 2," which is where you'll find the song from the Gatorade commercial — "Future Power Sources."
"Marlowe 2" was also warmly received by music critics, many of whom said it was one of the best hip hop albums the year it came out. The album's Hip Hop Golden Age review contains the following: "'Marlowe 2' isn't easy or straightforward. It may take a few spins to truly appreciate, but those willing and able to give this album the attention it deserves will find that 'Marlowe 2' is one of the best Hip Hop albums of the year." Similar sentiments came from Pop Matters: "'Marlowe 2' proves an astounding and revealing work: it does the near-impossible trick of introducing fantastic talents for the first time — a second time around."
Hopefully, the Gatorade spot introduces Marlowe to a whole new audience that can appreciate their immense talents.