Cinematic storytelling in video games is something the industry has been gravitating towards in recent years, but one studio's already there: Telltale Games. Their developmental style is unique in the field, and their specialty in the episodic genre is unmatched. It's evident in each of their releases, including The Wolf Among Us, The Walking Dead, and Game of Thrones. For years, Hollywood studios worked with the video game industry to develop games based off movies and TV shows, and many have been mundane and offered nothing new—that is, until Telltale came along.
Instead of simply basing a game off a movie or show, Telltale opted to create new stories. Their gameplay involves minimal movement and dialogue choices that affect the outcome of the story, which is perfect for what they're trying to accomplish, but what really stands out are the stories. Each game, from Batman to Back to the Future, contains an episodic story that allows the player to have an interactive, cinematic experience. The studio's head of creative communications, Job Stauffer, once explained that video games are typically defined by their mechanics, but when it comes to Telltale games, their stories are the gameplay. That's what makes them unique—and that's why their stories are better than the gameplay.