What Is The Song In The Gucci Ouverture Commercial?
Sometimes, a commercial doesn't seem like a commercial at all. Instead, companies take it a step further by making a short two-minute film to capture the specific feelings of a brand. That's exactly what fashion giant Gucci did in its new Ouverture commercial. The "film" is directed by Glen Luchford and takes place in California in the mid-20th century. The shots are all very nostalgic and feel like they belong to a larger independent movie, especially with the background music.
We've all heard the song in this commercial once or twice before, but in this new context, it evokes a whole new range of emotions. The viewer sees young adults living their lives and exploring their surroundings. The fashion-forward actors and actresses visit Griffith Observatory, have a pool party, drive out to the desert, and eventually end up at a drive-in, where they are watching "Ouverture Of Something That Never Ended." The movie being watched is a seven-part miniseries from Gucci that first introduced the brand's new line of the same name last year. In two minutes, the viewer feels like they've watched an entire movie, yet Gucci only needed one song to pull the audience in the whole time.
So what was this romantic song that Gucci used in its new Ouverture commercial?
Gucci gets some help from Minnie Riperton
If you've been around long enough, you might remember hearing this song when it was peaking at number one on the U.S. Billboard Hot 100 on April 5, 1975. The track that only boosts the sentiment of the new Gucci Ouverture commercial is none other than "Lovin' You" by Minnie Riperton. Produced by Richard Rudolf and Stevie Wonder, the single was certified gold three days after reaching number one on the Billboard chart.
Even if you weren't born around that time, you've probably have heard this song before now. Around 2000, Burger King and Visa both featured the song in their commercials, which boosted its popularity. On top of that, "Lovin' You" has been featured in movies such as "The Nutty Professor," "Vegas Vacation," "Megamind," "Monkeybone," "Disturbia," "Bridget Jones: The Edge of Reason," and "Seven Pounds." If that wasn't enough, the song has been heard on several TV shows, including "South Park," "Will & Grace," "The Simpsons," "Everybody Loves Raymond," and many more.
If this is the first time you've heard the song, you might think it's no wonder that it keeps popping back up in pop culture. The track itself is wonderful, and it contributes to the deep feeling of nostalgia in this commercial for the luxe designer.