What Is The Song In The Hummer All-Electric Super-Truck Commercial?
When you start to watch GMC's newest commercial, you might mistake it for a preview for another superhero movie. Ominous images abound in a small town setting: a static television, lightning, coffee tables shaking, and something falling from the sky. Then, you see it. It's the brand new all-electric super-truck from Hummer. As the truck emerges from the rubble, you hear a thunderous drumroll that sounds way too familiar.
The truck flies through the city, showcasing both its agility and power. As it does so, you hear more of the song, including a female singer and lyrics that you know you've heard before, even though you can't quite put your finger on this current iteration. It's a cover, but with a new twist that suits the commercial. It's a classic track that's been updated to appeal to a younger generation.
So what is this all-too-familiar song in Hummer's' All-Electric Super-Truck commercial? Only one of the all-time greatest hard rock anthems from one of the all-time greatest hard rock bands of '70s.
Karen O puts a spin on a Led Zeppelin classic
The song from the commercial is actually a modern cover of Led Zeppelin's "Immigrant Song." This rock classic complements the action shots throughout the commercial. Instead of Robert Plant performing, this cover version features vocals by Karen O, with Trent Reznor and Atticus Ross also contributing to the sonic melange. Fans might recognize this cover from David Fincher's 2011 film adaptation, "The Girl with the Dragon Tattoo."
Even if you're not familiar with this version of the song, you've probably heard the original at least once in your life. The song is featured in Richard Linklater's "School of Rock," and in Taika Waititi's "Thor: Ragnarok" (via IMDb).
This new cover of the song is perfect for this commercial, as the truck shows all of its cool new features, including the crab walk, something never offered before on a truck. Both the song and the truck prove it's possible to put a new spin on an old idea, and still have a great outcome.