Don Draper's 7 Best And 7 Worst Mad Men Scenes Ranked

There is no "Mad Men" without Don Draper. Jon Hamm does the impossible over the course of the storied AMC period drama, by fully inhabiting a man as believably charming as he is emotionally stunted. Viewers soar on the wings of his creative triumphs and cringe at the sight of his personal failures. Just like the ad agency that eventually bears his name, Don rises and falls over the course of the decade that "Mad Men" depicts with a waltzing, drunken, two-steps-forward-one-step-back stumble. This journey is never less than riveting.

"Mad Men" is a show of many pleasures, ranging from its depiction of landmark historical events to the small details of its incredible production design. But it succeeds on the strength of its characters, and the increasing meaning and nuance every scene gains as time marches on. As we begin to understand Don Draper, it hurts more to see him embark on yet another affair, or have too much to drink. We want to believe he can break the self-destructive cycle, but we're never sure how possible that truly is. We're here to  trace the highest and lowest points of one of TV's greatest anti-heroes. These are Don Draper's seven best and seven worst "Mad Men" scenes, ranked. 

Don's particular method of moving on at all costs isn't really the healthiest thing in the world. But going to find Peggy (Elisabeth Moss) after she gives birth to a child she doesn't want and convincing her to come back to work is one of the most selfless acts Don performs in all of "Mad Men." As we see in flashback in Season 2's "The New Girl," Don tracks Peggy down by contacting her roommate and mother. The latter woman tells Don that Peggy has tuberculosis and is in quarantine. "I guess she thought that was supposed to lessen my concern," he remarks, glibly.

Without asking questions, Don tells Peggy to tell the doctors whatever they want to hear and then get out of there. "This never happened," he tells her. "It will shock you, how much this never happened." It's one of the biggest moments in a friendship that runs the course of the show and fuels many of the best episodes of "Mad Men." Don is drawing on a deep well of personal denial and enormous will to impart strength to his newest copywriter. It's as touching as he ever gets.

Don Draper's best moment of inspiration isn't used on behalf of an ad campaign. In the thrilling Season 3 finale "Shut the Door. Have a Seat.," Sterling Cooper is set to be sold along with their British parent company to dreaded industry behemoth McCann Erickson. British overlord Lane Pryce (Jared Harris) tells Don that he, Roger Sterling (John Slattery), and Bert Cooper (Robert Morse) won't be able to buy the company back, and says he should fire them for even trying to involve him in such plans.

This is the moment Don realizes an important truth: Lane can, in fact, fire them all, freeing them from their contracts and enabling them to escape with all of Sterling Cooper's most valuable clients. This sets off one of the most entertaining episodes of the series, as the partners go about stealing supplies, recruiting a skeleton staff, and plotting to keep it all secret. It's Don's greatest professional victory — one he sorely needs, as his marriage is falling apart simultaneously. After a life of charade and existential drift, Don finally moves to create something of his own. "So you do want to work in advertising after all," Roger tells him. He's exactly right.

Don Draper doesn't have much use for other people, other than as consumers he can sell products to. He apologizes when necessary, and makes sporadic efforts in a few relationships. But it's not until the series finale, "Person to Person," that we see Don really listen to another human being. When all is lost, he finds himself tagging along with an old friend's niece to the famous Esalen Institute, a California retreat famous for its spiritual workshops and general hippie vibe. Far from everything he's ever loved and feeling desperate, he numbly stumbles into a group discussion.

While most shows would have Don finally open up in this scene, "Mad Men" allows a man named Leonard (Evan Arnold) to speak instead. Leonard is an utterly ordinary man who feels invisible, unlike the enigmatic and handsome Don. But Leonard's descriptions of feeling unloved his entire life and having a dream about being left on a shelf in the refrigerator strike something deep within Don. He is compelled to stand up and hug Leonard as he breaks down. After years of moving the world with his eloquence, Don is silent and listening to someone else in the emotional climax of "Mad Men."

In Season 7's "The Monolith," Don swallows his pride and gets back to work. He begins the episode in a kind of purgatory: The partners see him as too much of a drunken liability to resume his job, but they can't afford to buy him out and actually get rid of him. So, Don has agreed to relatively humiliating rules in order to be an ad man again. He can't drink unless he's in a meeting, he can't be alone with clients, and he's basically reduced to working as a junior copywriter, answering to Peggy.

When Peggy assigns Don to write 25 tags for Burger Chef by Monday, he childishly throws his typewriter across the room and spends the next few days sneaking alcohol and skipping out on work. But after old friend Freddie Rumsen (Joel Murray) gives him some coffee and sage advice, Don finally buckles down and sits at his typewriter. The Hollies' "On A Carousel" plays as Don starts typing, reminding us of his Kodak pitch in the immortal episode "The Wheel." This ties his professional rise, fall, and renewal together in an incredibly satisfying way.

Don's last-minute brainstorm in the superb pilot episode "Smoke Gets In Your Eyes" is one of his brightest moments. After selling cigarettes on their health benefits for years, Don must confront what science has started to figure out: Smoking isn't good for you. Thus, Don needs a new strategy for Lucky Strike to bail out his agency and his own career. He spends most of the episode banging his head against the wall with no luck, and goes into a pivotal meeting without having anything to pitch.

When one of the cigarette execs points out that at least all of their competitors have the same problem, we get our first zoom-in on the face Don makes when the wheels are turning. "This is the greatest advertising opportunity since the invention of cereal ... we can say anything we want," he muses. Everybody else's cigarettes are poisonous, but Lucky Strikes are toasted. In a breathless moment, Don articulates a simple fact: Advertising's power lies in letting people know that what they're doing is okay.

Of all Don Draper's fantastic pitches, the one he makes to Kodak in the Season 1 finale "The Wheel" is his most eloquent, moving, and personal. Don, who's just learned of his brother's death, is tasked with coming up for an ad campaign for Kodak's new slide projector. Renaming the product the "Carousel," he makes slides of himself, Betty, and his children to accompany his presentation.

"This device isn't a spaceship," he says. "It's a time machine ... it takes us back to where we ache to go again." Don hits a home run by selling the Kodak execs on the same pitch he sells himself, every single day: A perfect life can be attained, no matter what you've done. In mourning the brother he turned away, Don seeks comfort in his confident new persona and idyllic suburban life. This wins over the room and launches Don into the rest of the series in intensely cathartic style.

Don Draper's greatest scene in "Mad Men" could be any scene he's part of in Season 4's "The Suitcase." It's not only one of the show's best episodes, but one of the best TV bottle episodes ever made. A stunning story about Don and Peggy spending a night in the office working on a Samsonite campaign, "The Suitcase" sees Hamm and Moss do incredible work as their characters' personal and professional lives fall apart. As Don mourns Anna and Peggy ends a relationship, they fight, laugh, and deepen the most complicated and rewarding bond on the show.

The scene at the episode's end, when Don squeezes Peggy's hand, echoes her naïve and brief attempt at seducing him in the show's pilot. In doing so, it shows how far their relationship has progressed. The Samsonite pitch ends up being a topical spin on a boxing match, but on "Mad Men," the ideas are less important than the characters' commitment to having them. Don and Peggy are idea people, and because of this, they'll always fundamentally understand one another in a way account execs and consumers can't. In this episode, that means everything.