When Spotlight first emerged as a legitimate contender, many predicted that one of its stars, Michael Keaton, would easy land a nomination, especially after he came so close to winning the Best Actor Oscar in 2015 for Birdman. But once the precursor season started, his name was pretty much nowhere to be found—with the exception of a Best Actor award from the New York Film Critics Circle, anyway. Part of the reason he might have missed a nomination could have to do with the fact that the film's distributor, Fox Searchlight, chose to campaign all of its principle castmembers in the Supporting categories, instead of letting Keaton compete in the more star-friendly Best Actor. That put Keaton's more subdued performance at risk of being overshadowed by Mark Ruffalo's more in-your-face character. Which, as we know now, is what ultimately happened.